Heartland Dental

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SEO Content Writer

SEO Content Writer

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SEO Content Writer


Are you a creative thinker with the writing skills to match? Heartland Dental is seeking content writers who will build our web properties for more than 800 supported offices. You should be a collaborator, strategic thinker, creative problem solver and have a background writing for ecommerce sites. You'll have the opportunity to help build our content efforts from the ground up. As an SEO Content Writer you will show the right mix of customer-centric content writing, SEO know-how, and creativity. The SEO Writer will be responsible for developing and launching campaigns to improve Heartland Dental's rankings in search results for key terms that increase the visibility of our supported offices in their local communities.


Do you know how to speak to search engines and customers alike? Are you ready to help build our presence and reputation, to bring in new patients? Do you want to contribute to a team of market experts, paving Heartland Dental's path forward?


Heartland Dental proudly supports 800+ dental offices and more than 10,000 team members across the country. We are hard-working, fun-loving and fast-growing – looking for our next perfect fit!


This position reports to the SEO Manager.


Below is an overview of the duties and responsibilities associated with this position:

  • You will provide direction and oversight of SEO and Local listing strategy.
  • Perform keyword research to optimize existing content and uncover new opportunities.
  • Audit content and structure of websites and provide recommendations for SEO improvement.
  • Manage ongoing calendars for social media and content development in coordination to support Social and SEO strategies and objectives.
  • Create marketing content within the company's brand voice for other media including email campaigns and social media.
  • Crafting compelling content for our websites
  • Writing ad copy
  • Directing off site freelancers
  • Working with the marketing team as part of the creative process
  • An exceptional mastery of the English language
  • Ability to implement SEO best practices in relation to content creation


Minimum Qualifications

  • Educational or professional background in Communications, Marketing, or Journalism, or a related degree program
  • Knowledgeable in the Microsoft Office suite
  • Knowledgeable in basic html
  • Process oriented with a strong organizational background
  • Strong work ethic with a proven track record
  • High level of integrity, work ethic, autonomy, and self-motivation
  • Work in rapidly changing environment and able to handle multi-tasking
  • Ability to work within deadlines
  • Understanding how to identify SEO keywords and how to rank for them.


Desirable Qualifications

  • Experience writing dental related content is a plus.


We put our people first at Heartland Dental, and that shows in our generous benefits package.


Company retains the sole discretion to change the duties of the position at any time. 10/10/17


Heartland Dental provides all employees and applicants for employment the protections of federal, state, and local laws affording equal opportunity in employment.

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