Heartland Dental

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Supervisor, Patient Marketing

Supervisor, Patient Marketing

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Supervisor, Patient Marketing


Are you a self-starting, dynamic leader with a phenomenal attitude and strong work ethic who thinks creatively? Do you have experience in consumer or product marketing, digital delivery channels and using state of the art marketing tools? Heartland Dental has grown over the past 20 years to now support 800+ dental offices and more than 10,000 team members in 34 states. As a member of the Patient Marketing team, you'll experience a focused and driven environment that markets supported dental offices across the country. Our team is fast-paced and fun, located at our Home Office in Effingham, Illinois. Here's your chance to join a bunch of collaborators, creators and problem-solvers!


As a leader, you will partner with and empower your team to grow into the best version of themselves. In one of the largest and most critical departments within the organization, this high-visibility role has excellent opportunity for personal growth. Ready to kick your career up a notch? We should talk!


In this position, you would report to the Manager of Patient Marketing.


Below is an overview of the duties and responsibilities you would take on in this role:

  • Supervise a team of 2-4 marketing individuals by onboarding, providing daily coaching, administering performance evaluations and delegating projects and tasks
  • Provide marketing expertise and recommendations to the marketing team and the dental offices to help them achieve success, be a real-time problem solver
  • Manage vendor partnerships by negotiating contracts, integrating the platform and system into everyday practice, and evaluating results
  • Establish partnerships with Field Operations teams, Doctors and Home Office departments to ensure shared success
  • Formulate the most cost-effective marketing plans to attract, engage and retain patients, from concept creation through to execution and evaluation for 20-35 dental offices
  • Review critical metrics, such as new patient flow, patient acquisition cost, patient re-appoint, schedule access, marketing spend, etc. to determine appropriate marketing channel mix
  • Conduct competitive analysis in the marketplace; report and apply findings and insights
  • Collaborate with in-house graphic design team and vendors to develop marketing materials and campaigns; including leading production, the proofing and approval process and distribution
  • Manage and maintain established marketing budget while maximizing value
  • Provide administrative oversight of all marketing campaigns by validating legal compliance, reviewing all print and digital ads for accurate information, providing communications to key partners, and documenting approvals
  • Evaluate marketing campaigns against established goals and objectives and share results with key partners
  • Integrate marketing projects/initiatives that have been jointly developed by Marketing team
  • Ensure all assigned projects are completed on-time with high quality
  • Assist with development and tracking of effectiveness metrics
  • Stay ahead of and contribute to practice competition and markets. Identify marketing opportunities within targeted segments


Minimum Qualifications:

  • Bachelor's Degree in Marketing, Public Relations, Communications, Business or related field
  • 5 years marketing or related experience
  • Excellent written and verbal communication skills, communicating complex concepts clearly and simply
  • Proficient in Microsoft Office Suite
  • Creative thinker with a preference for working in a fast paced, hands-on environment
  • Innovative problem solver, navigating complex situations
  • Basic understanding of business and financial models
  • Ability to travel as needed


Desirable Qualifications:

  • Experience in the dentistry or healthcare fields
  • Experience leading the direction of others
  • Familiar with social media tools and digital platforms
  • Skilled communicator, able to inform and influence at all levels
  • Experience handling marketing budgets and forecasting/reporting results
  • Desire to grow and develop a group of passionate, positive marketing employees
  • Able to lead and guide conversations with internal team and cross functional teams
  • Strong working knowledge of digital marketing technology, marketing analytics, social media, mobile tools/platforms and marketing automation.
  • Experience developing and managing marketing budgets to achieve optimal return on investment.
  • Ability to quickly learn new software and technologies
  • Excellent follow-up and initiative skills, with the ability to handle multiple tasks simultaneously


We put our people first at Heartland Dental, and that shows in our generous benefits package.


Company retains the sole discretion to change the duties of the position at any time.


Heartland Dental provides all employees and applicants for employment the protections of federal, state, and local laws affording equal opportunity in employment.

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