• Director, Digital Marketing - Patient Marketing

    Job Locations US-MO-St. Louis
    Requisition ID
  • Overview

    Director, Digital Markeintg – Patient Marketing


    Are you looking to help build the digital marketing strategy for a large, fast-growth company?  Can you help us attract and retain great patients?  Are you a natural team builder, recognizing and leveraging the stregths of a growing team?


    If so, we should talk, as we at Heartland Dental are looking for energetic Director of Digital Marketing to take the lead in developing successful, long-term digital marketing strategies for our company.  You should be a self-starter with outstanding project management and leadership skills.


    Heartland Dental proudly supports 800+ dental offices and more than 10,000 team members across the country. We are hard-working, fun-loving and fast-growing – looking for our next perfect fit!


    Below is an overview of the duties and responsibilities you would take on in this role:

    • Designing and managing strategy and execution for digital marketing, lead generation and engagement, including content marketing, digital advertising, organic search, paid search, social media and website
    • Executing tactics for building traffic and growing supporter base through online media and SEO
    • Overseeing key digital communication channels (blog, email and other online content), leading efforts to produce relevant and engaging communications that result in measurable action
    • Leading digital support efforts for other departments and encourage strong collaboration and teamwork to execute cross-departmental initiatives
    • Developing and managing the digital budget, providing monthly and quarterly reports as required
    • Managing hosting service providers and website
    • Demonstrating creativity, out-of-the-box thinking and resourcefulness in leading team to meet ambitious growth goals


    Minimum Qualifications:

    • Bachelor’s degree in a related field
    • 5+ years directly related, progressively responsible work experience
    • 2+ years’ experience with hands-on digital marketing with a for-profit business, non-profit organization or with an agency
    • 2+ years management experience
    • Experience and success developing and implementing integrated digital marketing campaigns with measurable results
    • Experience in online advertising and online acquisition campaigns required
    • Experience with HTML, Photoshop, and Microsoft Office Applications required


    Desirable Qualifications

    • Experience in a fast-growth industry
    • Building a digital marketing strategy from the ground up


    We put our people first at Heartland Dental, and that shows in our generous benefits package.


    Company retains the sole discretion to change the duties of the position at any time. 10/30/17


    Heartland Dental provides all employees and applicants for employment the protections of federal, state, and local laws affording equal opportunity in employment.


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