Heartland Dental

Returning Candidate?

Manager, Patient Communications - Patient Marketing

Manager, Patient Communications - Patient Marketing

Requisition ID 
2018-22521
Job Locations 
US-MO-St. Louis
Category 
Marketing

More information about this job

Overview

Manager, Patient Communications – Patient Marketing

 

We are seeking a talented marketing mind to focus on patient communication and engagement. You will be responsible for understanding what activities increase patient engagement and using inbound marketing tactics such as email and social media to add value through content, resources, and other calls-to-action. Your goal is to turn interested, qualified leads into successful patients.

 

Heartland Dental proudly supports 800+ doctor-led dental offices and more than 10,000 team members across the country. We are hard-working, fun-loving and fast-growing – looking for our next perfect fit!

 

To give you an idea of the team structure, you will lead the Patient Communications Team, reporting to the Director of Patient Marketing.

Responsibilities

Below is an overview of the duties and responsibilities you would take on in this role:

  • Analyze and interpret what behaviors and patterns make customers successful and more likely to be retained by the company.
  • Create the strategy for nurturing our leads through a mix of helpful content and other calls-to-action.
  • Find new approaches to lead nurturing, including but not limited to channels like email, social media, blogging, and events.
  • Create and implement new projects and creative ideas that help improve customer conversion rates.
  • Build strategy for the company’s social media profiles and presence and potentially additional channels.
  • Create shareable content appropriate for specific networks to both spread our brand and our content and links.
  • Listen and engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers and leads and from brand new audiences that don’t yet know us.
  • Work alongside other marketers and content producers to help distribute content that educates and entertains our audience.
  • Drive consistent, relevant traffic and leads from our social network presence.
  • Explore new ways to engage and new social networks to reach our target buyers.

Qualifications

Minimum Requirements:

  • BA/BS or equivalent working experience
  • Excellent command of all marketing tactics, not just email.
  • Excellent writer and communicator with the ability to align that communication with the larger company tone.
  • 2-5 years of marketing management experience
  • Active and well-rounded personal presence on social media, with a command of each network and their best practices.
  • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.

 

We put our people first at Heartland Dental, and that shows in our generous benefits package.

 

Company retains the sole discretion to change the duties of the position at any time.

 

We provide all employees and applicants for employment the protections of federal, state, and local laws affording equal opportunity in employment.

Connect With Us!

Not ready to apply? Connect with us for general consideration.