• SEO Manager - Patient Marketing

    Job Locations US-IL-Effingham
    Requisition ID
  • Overview

    SEO Manager – Patient Marketing


    Are you passionate about SEO? Do you have a deep technical understanding of industry best practices and are able to make high-impact, data-driven decisions? Are you ready to lead a nurture a team from the ground up? If so, we should talk!


    We’re seeking a passionate Search Engine Optimization Manager to manage a team of 5+ contributors, who will be responsible for developing the strategy, measurement and execution of all SEO initiatives for Heartland Dental. You’ll perform competitive analysis, site audits, and learn about industry trends to keep the sites positioned for future growth. You will formulate and execute our link building strategy, keyword research and any on-site SEO analysis and reporting as well as reporting on SEO traffic and rankings. From analysis to implementation – you will directly impact overall search performance of supported office websites. You are the advocate for SEO throughout the organization, working to increase overall search rankings and traffic, manage the development of technical SEO implementations, and monitor changes in Heartland Dental's page rankings.


    Heartland Dental proudly supports 800+ dental practices and more than 10,000 team members across the country. We are hard-working, fun-loving and fast-growing – looking for our next perfect fit!


    This position reports to Director of Lead Generation


    Below is an overview of the duties and responsibilities associated with this position:

    • Manage both on and off-site SEO for the company.
    • Manage content marketing and developer team to craft high-quality content around meaningful and relevant terms.
    • Manage organic search engine performance and goal-setting based on site impressions, click through rates, traffic, and conversions.
    • Maintain a high level of new & existing product understanding to ensure search success.
    • Partner with SEM Manager to utilize on-page site optimization techniques to improve search engine marketing results.
    • Focus on off-page site optimization by researching, identifying and establishing partnerships with respected websites for link-building, citations, directories, etc. to improve impressions and conversions.
    • Generate and analyze ranking reports and conduct site audits, recommending decisions to partners in marketing and operations
    • Analyze data to develop actionable insights that can be measured and reported, and from the data develop performance metrics to provide recommendations and continually revise campaign strategy.
    • Define project scope and timelines to meet business needs and reporting project status to department and organization leaders
    • Monitor emerging dental and broader healthcare industry and consumer trends remaining current with digital trends for websites, SEO and digital marketing.


    Minimum Requirements:

    • Completion of one of the following: four years of search engine optimization experience OR Bachelor’s degree in a related field and at least one year of related job experience.
    • Practical knowledge of search engine marketing concepts.
    • High-level proficiency in SEO Analysis (Omniture, Google Analytics, etc)
    • Proficiency with a variety SEO tools (open site explorer, screaming frog, Google Keyword tool, Webmaster Tools, etc.)
    • Strong organizational skills, accuracy and attention to detail.
    • Ability to work well under pressure and prioritize multiple projects.
    • Strong verbal and written communication skills.


    Desirable Qualifications:

    • Strong knowledge of search engine algorithms and ranking strategies and a proficiency with SEO reporting and analytical tools.
    • Experience handling marketing budgets and forecasting/reporting results.


    We put our people first at Heartland Dental, and that shows in our generous benefits package.


    Company retains the sole discretion to change the duties of the position at any time. 10/10/17


    Heartland Dental provides all employees and applicants for employment the protections of federal, state, and local laws affording equal opportunity in employment.



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