Digital Marketing Supervisor, Talent Acquisition & Recruiting

Job Locations US-IL-Chicago | US-IL-Effingham | US-MO-Creve Coeur | US-IN-Indianapolis
Requisition ID
2020-37349
Category
Marketing

Overview

Digital Marketing Supervisor, Talent Acquisition & Recruiting

 

The Digital Marketing Supervisor, Talent Acquisition & Recruiting is responsible for strategic and hands-on marketing that delivers world-class engagement with non-owner doctors, ultimately inspiring doctors to consider Heartland Dental.  Reporting to the Director of Affiliations Marketing, this marketing leader will play a key role in advancing Heartland Dental’s growth.

 

This professional will be responsible for conceiving, driving and continuously improving world-class marketing initiatives that increasingly attract, retain and engage potential supported doctors and team members.  This role will develop and manage nurturing programs that improve engagement, provide end-to-end optimized marketing support, demonstrate strong multi-channel expertise, generate actionable insights from campaign performance data, and flawlessly execute against findings.  This professional has a track record of managing innovative digital campaigns through multi-touch online and offline channels, including PPC, display, content marketing, SEM, paid and owned social, email, and events. 

 

With more than 1,000 dental offices supported across 37 states, over 10,000 team members and over 1,600 supported doctors in our support, Heartland Dental has a proven track record of growth and success. We’re looking for professional individuals who are open, positive and mentally flexible to join our network of support.

Responsibilities

This critical role supports B2B marketing and talent acquisition with key responsibilities and activities including:

  • Assist Director of Affiliations Marketing and marketing team to optimize efficacy of marketing programs and efficiency
  • Employ innovative digital and traditional marketing best practices to attract and engage select audiences
  • Contribute to the development of an executable recruitment marketing plan focused on attracting high-quality doctors
  • Oversee company’s career site and integrated marketing technology stack
  • Design recruitment marketing campaigns that attract and continually engage highly segmented audiences
  • Play a significant role in crafting value proposition messaging for multi-touch marketing through all stages of the funnel
  • Increase highly qualified marketing leads while decreasing overall acquisition costs through strategic marketing activities
  • Assist Talent Acquisition in the creation of engaging, world-class job postings
  • Continually refine marketing campaigns using marketing automation best practices for always-on marketing
  • Create actionable measurement systems, report on findings, all while focused on continual optimization through each stage of the funnel
  • Collaborate with internal and external stakeholders to enhance world-class marketing
  • Mentor a team of marketing strategies on day-to-day lead generation activities that are flawlessly executed and measured at scale

Qualifications

Minimum Requirements:

  • Bachelor’s degree in marketing, communications, business, human resources, or related discipline
  • 5+ years progressive experience in B2B and/or B2C
  • HubSpot or other CXM certifications
  • Data-driven decision maker
  • Practical knowledge of digital marketing and automation concepts
  • Proven track record of developing, executing, and measuring end-to-end marketing campaigns
  • Digital native: build campaign roadmaps, create measurement systems, and report on findings through integrated martech
  • Highly skilled in SEM, Google Analytics, PPC, paid search, paid social, email nurturing, and display
  • Problem solving skills and intellectually curious
  • Strong computer skills, including experience with Microsoft Word, Outlook, Excel, and PowerPoint
  • Strong organizational skills, accuracy, and attention to detail 
  • Ability to work well under pressure and prioritize multiple tasks
  • Strong verbal and written communication skills
  • Strong ability to collaborate with co-workers to accomplish common tasks
  • High level of maturity, personal initiative, and sound judgment

 

Desirable Qualifications:

  • Master’s degree in a related discipline or equivalent experience

 

We put our people first at Heartland Dental, and that shows in our generous benefits package.

 

Company retains the sole discretion to change the duties of the position at any time.

 

We provide all employees and applicants for employment the protections of federal, state, and local laws affording equal opportunity in employment.

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