Branded Events Specialist

Job Locations US-IL-Effingham
Requisition ID
Corporate Communications and Brand Management


Branded Events Specialist, Marketing


The Branded Events Specialist is primarily responsible for planning and execution of Heartland Dental events to achieve world-class in-person, digital, and virtual brand experiences.  Essential to the role will be a keen understanding of what excites and delights our audiences, the building and maintaining of strong relationships with internal and external customers, and a deep understanding of the role events and digital marketing can play within the overall brand marketing strategy.  


With more than 1,000 dental offices supported across 37 states, over 10,000 team members and over 1,600 supported doctors in our support, Heartland Dental has a proven track record of growth and success. We’re looking for professional individuals who are open, positive and mentally flexible to join our network of support.


This role reports directly to Event Logistics Coordinator and serves as a key member within the Doctor and Brand Marketing team, supporting the overall company and brand goals.


Key Responsibilities:

  • Optimize the overall marketing and brand strategy by employing innovative digital and in-person brand event best practices, while attracting and engaging select audiences
  • Engage supported dentists and team members, prospects, and attendees by creating memorable, and meaningful, world-class experiences
  • Initiate seamless flow of company event planning by proactively and collaboratively defining scope
  • Ensure brand marketing and overall business goals are achieved; partner with doctor and affiliations team members on scope to increase engagement and collaboration at events
  • Proactively establish timelines, develop checklists, and partner with other parties inside and outside the organization for execution
  • Ensure event contracts are focused on target pricing, include appropriate space, and contain optimal concessions based on needs
  • Establish and measure against KPIs and manage progress to achieve optimal marketing value
  • Maintain quality working relationships with internal and external customers
  • Continually research new vendors who can provide cutting-edge, innovative/creative, and highly cost-effective services that match company standards and exceed attendee expectations
  • Integrate digital experiential elements, such as social marketing, webinars, and live streaming, seamlessly into in-person experiences, before, during and after events
  • Partner with internal and external stakeholders for cross-promotional opportunities, including but not limited to speaking engagements, innovative lead generation event concepts, and timely web asset updates


Minimum Requirements

  • Bachelor’s degree or course work in hospitality, communications, public relations, or related field
  • 2 years’ experience in brand event marketing/planning
  • Experience integrating digital elements into live, in-person events
  • Comfortable with vendor negotiations and influencing stakeholders in event flow

Desirable Qualifications:

  • Practical CRM, digital marketing and/or marketing automation knowledge  
  • Strong problem-solving skills and intellectually curious
  • Superb verbal and written communication skills
  • Strong computer skills, including experience with Microsoft Word, Outlook, Excel, and PowerPoint
  • Understanding of event planning components, including Banquet Event Orders and Audiovisual needs
  • High level of maturity, personal initiative, and sound judgment; a proactive self-starter
  • Highly collaborative with co-workers to accomplish tasks, thrives in a team but can also work individually taking tasks from start to finish


We put our people first at Heartland Dental, and that shows in our generous benefits package.


Company retains the sole discretion to change the duties of the position at any time.


We provide all employees and applicants for employment the protections of federal, state, and local laws affording equal opportunity in employment.



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